Privacy policy

Last updated: 15 November 2026

This policy explains what personal information Mix & Margin collects when you visit mixandmargin.com or sign up for the free download, what it's used for, and your rights.

Who we are

Mix & Margin is run by Millie Pratley, a sole trader based in the United Kingdom. We are responsible for your personal information under UK data protection law. You can contact us at [email protected].

What we collect

• Your email address, and your first name if you give it, when you sign up for the free download or a waitlist.
• Email activity, such as whether you open our emails or click links in them, so we can see what's useful.
• Purchase details if you buy a ticket or product, such as your name, email and what you bought. Card payments are handled by our payment provider, and we never see your full card details.
• Basic technical information your browser sends when you visit any website, such as your IP address and browser type. This is used to deliver the site securely.

How we use it

• To send you the download or anything else you've asked for.
• To send you emails about finding bakes that sell, selling them and running a profitable baking business, including details of our masterclasses and membership.
• To deliver anything you buy and handle any questions about it.

We send you marketing emails because you've given your consent by signing up. You can withdraw that consent at any time using the unsubscribe link at the bottom of every email.

Who we share it with

We never sell your information. We use a small number of trusted services to run the business, and they only process your information on our behalf:

• Kit (kit.com), which stores our email list, sends our emails and processes ticket and product payments.
• Cloudflare, which hosts this website.
• Google Fonts, which supplies the fonts on this site. Your browser requests them from Google, which receives your IP address.
• Skool, if you join our paid community.

Some of these services are based in the United States, so your information may be transferred outside the UK. Where that happens, they protect it using legal safeguards approved under UK data protection law, such as standard contractual clauses.

How long we keep it

We keep your email address for as long as you're subscribed. If you unsubscribe, we keep only what we need to make sure we don't email you again. We keep purchase records for as long as the law requires for tax purposes, usually six years.

Your rights

You have the right to ask for a copy of the information we hold about you, to have it corrected or deleted, to object to or restrict how we use it, and to receive it in a format you can take elsewhere. To do any of this, email [email protected].

If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk. We'd appreciate the chance to put it right first.

Cookies

This website doesn't use advertising or tracking cookies. If that changes, we'll update this policy and ask for your consent first where required.

Changes to this policy

If we change this policy, we'll update the date at the top of this page.