Turn your baking into a business that actually works.

Baking every weekend but nothing left at the end of the month? Your bakes aren't the problem. The business around them is.

Get the free brownie recipe that sold out online in seconds

Fudgy, rich and just sweet enough. Costed to the penny and priced for profit, straight to your inbox.

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The fudgy brownie recipe that sold out online in seconds
Every ingredient, box and minute of your time, costed to the penny
The retail and wholesale prices that leave you with a real profit

Hi, I'm Millie. I started a chocolate & baking business in my own kitchen with just a £20 note. Fourteen months later, it had grown to over £1,000,000. Now, I help home bakers price, package and sell their bakes properly, starting with this brownie.

Example costing

The £1.5m Kitchen Brownie

One tray, 12 squares

Cocoa powder, 90g	£2.18
Dark chocolate, 150g	£2.02
Milk chocolate, 130g	£1.75
Butter, 210g	£1.32
5 more, plus baking paper	£1.62
Your time, per square	£0.42
Cost per square	£1.16
Charge	£3.95

71% margin on every square

Illustrative figures only. The real recipe, my costing method and the pricing are in the free download.

Does any of this sound familiar?

You're busy every weekend but the money doesn't add up
You panic every time someone asks "how much?"
You bake a bit of everything and aren't sure what actually sells
Most of your orders come from friends and family
You'd love to sell more, but don't know where or how
It feels like a hobby, not a business you could grow

None of that is a baking problem. It's a business problem: what you make, how you sell it, and what you charge. All three are fixable.

Take pricing. Most home bakers are guessing.

And guessing almost always means charging too little. These are the three mistakes I see most:

Copying the bakery down the roadTheir costs, scale and prices have nothing to do with yours.
Forgetting the hidden costsBaking paper, toppings, card fees, wasted batches, and the hours you spend in the kitchen.
Pricing for friendsCharging what feels polite instead of what the bake is worth.

Guessed price

Price per square: £2.00
Real cost per square: £1.16

Costed price

Price per square: £3.95
Real cost per square: £1.16

Same brownie, same tray of 12, baked three trays at a time. The download shows you how to work out your own.

What's in the free download

The recipe

The brownie from the kitchen that built a £1.5m business, written for batches you can sell.

The real costs

Every ingredient, box and minute of your time, worked out per square, so you can copy the method for any bake.

The price

What to charge for retail and wholesale, and how much you keep at each.

Send me the recipe

Free, straight to your inbox.

Hi, I'm Millie.

I started a chocolate & baking business in my own kitchen with just a £20 note. Fourteen months later, it had grown to over £1,000,000. Having run both a physical store and a 20-person production team for mail order, I know what it takes to sell in person as well as online.

Along the way I learned that most home bakers don't have a baking problem. They have a pricing, product and selling problem. That's the part I help with.

Get the free brownie recipe

Trays of loaded brownies topped with mini eggs, biscuits and chocolate bars

Blondie squares topped with jam and a sandwich biscuit on a wooden board

A thick fudgy brownie slice with a cookie dough swirl, held up with tongs

The three things that make a baking business work

Bakes that sell

Find the products people actually buy, that travel and keep well, and that are worth your time to make.

Selling and getting seen

Get your bakes in front of buyers, at markets, in cafés and online, without it taking over your life.

A business that makes money

Know your numbers, price with confidence, and build something that pays you properly.

January 2027

Live masterclass

Two evenings planning, costing and pricing your Easter range, so it's ready to sell well before the rush.

Join the waitlist

Coming soon

The Mix & Margin community

Weekly live calls and feedback on your products, your selling and your numbers, with a group of bakers building businesses alongside you.

Get the brownie recipe to hear first

Questions

Is this for complete beginners?

Yes. If you bake well and want to start selling, this is the right place to start. It also works if you already sell a little and want it to make more money.

I don't make brownies. Is this still for me?

Yes. The free recipe is a brownie, but it's only the starting point. Everything after it, from my emails to the masterclass and the community, covers whatever you bake: cookies, cupcakes, traybakes and more. It's about finding what sells, getting it in front of buyers, and running it as a business that makes money.

Does it cost anything?

No. The download is free. You'll also get my emails on pricing, products and selling, and you can unsubscribe any time.

Is this just for UK bakers?

No. I'm based in the UK, but the way you find bakes that sell, sell them and price them works wherever you are.

I've got a question you haven't answered

Email me at [email protected] and I'll get back to you.

Build a baking business that works. Start with one brownie.

See exactly what it costs, what to charge, and how much you keep.

Send me the free brownie recipe

Recipe, costing and pricing, straight to your inbox.

Free. Unsubscribe any time. Privacy policy.